Rates

This section breaks down my rates and how you will be charged. There is no set price because the work varies per project.

 

Conceptualization and Planning

This includes brainstorming a content idea, creating a skeleton outline of the content, and planning the execution of the content.

Creating and Shooting the Content

This process pertains to the creation of the actual video and the time it takes to shoot the video. This includes staging, production, and essentially capturing all the elements that will be included in the final video.

Editing the Content

This is a general outline of my workflow for editing a video:

  • Organizing and storing the raw footage

  • Importing raw footage and other source material, logging and identifying selects

  • Rough cut - Includes more shot selection and approximate trimming. The sound is untreated, unfinished, and will require sound editing. Often dialogue and sound effects will be incomplete. Titles, graphics, special effects, and composites are usually represented only by crude place-markers. Colors are untreated, unmatched, and generally raw.

  • Input and revisions. Color enhancement and sound mix.

  • Fine cut - fine tuning the details of each and every cut.

  • Final cut review and delivery of compressed video.

Usage/Licensing Fees

I own any videos or images that I create. In order for you to use my creation, you must obtain my permission. Obtaining and paying for my permission to use my creation is called licensing. Licensing is a business arrangement in which one entity gives another entity permission to manufacture or use the specified product for a specified payment.

The licensing fee in this case applies to the price of using my work for different purposes and platforms.

When we begin our working relationship, I will ask you how you plan to use my creation. I am asking to determine usage fees. For example, it costs more to license any video I create to use it on your website than it does to post on your social media feed.

Administrative Costs

This includes the approval period and the deliverables. If the contract includes multiple brand check ins and multiple approvals, or concept pitches, or anything that will take several hours of back and forth, this time will be included in my administrative cost rate.